Challenge: Create an innovative benefits club, where consumers accumulate points (virtual caps) to exchange for exclusive experiences, meetings with celebrities, tickets to games, shows, and discounts on the Zé Delivery app.

Result: The project was launched as a pilot under the name Sextou, and after validation and refinement, it gained national scale under the name Zé Compensa, consolidating itself as an impactful and differentiated loyalty program.

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